Top Free Keyword Planning Tools

If you're reading this, you probably know what you need. If you don't, read here for what keyword planning tools are for!

Choosing the right keywords is essential to the success of your content. But with so many keyword planner tools on the market, it can be difficult to know which one to choose.

In this blog post, we'll take a look at some of the most popular free keyword planner tools available.

We'll explain and expand on the features, pros, and cons of each tool to help you make an informed decision about which one is right for you.

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1. Google Keyword Planner

One of the best things about this tool is that it's free, which means that it's accessible to anyone who wants to use it. It's also very user-friendly, which makes it great for beginners. You can also use it to research keywords for your ad campaigns, which can be really helpful if you're planning to run ads on Google.

Another great feature of Google Keyword Planner is that it provides a lot of data on the keywords you're researching. For example, you can see the search volume for a keyword, which tells you how many people are searching for that keyword each month.

You can also see the competition for a keyword, which tells you how many other websites are trying to rank for that keyword. This can be really useful information when you're trying to decide which keywords to target in your content.

Google's keyword planner is however not very accurate in predicting the traffic to a site, so you may not get a realistic estimate of traffic when planning ad campaigns. Additionally, it can be restrictive in the sense that, it does not have a lot of keyword suggestions like other tools available.

Overall, Google Keyword Planner is a great tool for anyone who wants to research keywords for their content or ad campaigns. It's free, user-friendly, and provides a lot of useful data. You can read up more on their site here!

2. Wordstream

One of the great features of this tool is that it can be used for multiple platforms, not just Google search. This means that you can generate keyword ideas for YouTube, Amazon, Instagram, and other platforms, which can be really helpful if you're creating content for multiple platforms.

Another great feature of this tool is that it's easy to use. Even if you're new to keyword research, you'll be able to understand how to use the tool quickly. It's also free, so it's accessible to anyone who wants to use it.

Wordstream may however not be as accurate as some other paid tools, so you may want to cross-reference your results with other tools.

Overall, Wordstream's keyword tool is a great option for anyone who wants to generate keyword ideas for multiple platforms. It's free, easy to use, and provides a decent amount of data. You can read up more on their site here!

3. SEMrush SEO Writing Assistant

SEMrush SEO Writing Assistant is a free browser extension that helps you optimize your content for search engines by suggesting keywords and phrases to include in your text. One of the great features of this tool is that it gives you real-time suggestions while you're writing. This means that you can optimize your content as you go, instead of having to go back and make changes after you've finished writing. This can save you a lot of time and make the optimization process much more efficient.

Another great feature of this tool is that it provides data on search volume, CPC, and competition. This means that you can see how popular a keyword is, how much it costs to bid on it in Google Ads, and how much competition there is for it. This information can be really helpful when you're trying to decide which keywords to target in your content.

The tool is easy to use, you just need to install the browser extension, and it will work automatically, giving you the suggestions for keywords based on the text you are writing.

However, because it's only available as a browser extension, you can't use it if you're not working on a browser or it is not compatible with your browser. Additionally, it only provides suggestions based on the text you're writing, so you might need to supplement it with additional keyword research.

Overall, SEMrush SEO Writing Assistant is a great tool for anyone who wants to optimize their content for search engines in real-time. It's free, easy to use, and provides helpful data on keywords. You can read up more on their site here!

4. Ubersuggest

One of the great features of this tool is that it allows you to filter the results by country, language, and type of keywords which can be really useful if you're creating content for a specific audience. The tool also provides keyword ideas based on a specific URL. It's also very user-friendly and easy to navigate, which makes it great for beginners.

Additionally, it offers additional features like SEO audit, competitor analysis, etc, which can be very helpful in optimizing your website's performance. Another great feature of this tool is that it provides data on search volume, CPC, and competition, which can be really helpful when you're trying to decide which keywords to target in your content.

One of the cons of using this tool is that it does not have as many features as some of the paid tools and it does not give as much detailed information about keywords and competitors as some other tools.

Overall, Ubersuggest is a great tool for anyone who wants to research keywords for their content. It's free, user-friendly, and provides a decent amount of data. You can read up more on their site here!

Bonus: KW Finder

One of the great features of this tool is that it helps you find long-tail keywords with low competition. Long-tail keywords are typically longer and more specific phrases that are less commonly searched for, but they can be easier to rank for because they have less competition.

Another great feature of this tool is that it provides data on search volume, CPC, and the keyword's trend. This information can be really helpful when you're trying to decide which keywords to target in your content. You can also see the keyword's SERP and Google Ads results, and see the top organic search results, which can help you to understand how well the keyword is performing and how much competition there is for it.

Additionally, the tool has a feature that allows you to analyze your competitors' backlinks and top organic keywords. This can be really useful information when you're trying to understand what your competitors are doing and how you can improve your own website.

That said, this tool is not completely free, it does offer a free trial which includes a limited number of keywords search, but for accessing more data, you need to pay for a subscription. They offer a number of different pricing plans, including a monthly and annual options. The monthly plans start at $29/month and the annual plans start at $19/month. It is best to check their official website for the most up-to-date pricing and plan options, as these prices are subject to change.

Overall, KW Finder is a great tool for anyone who wants to find long-tail keywords with low competition. It provides a lot of useful data and has a feature for analyzing competitors, but it can be a bit difficult to navigate and it is not the cheapest option in this list.

Conclusion

In conclusion, the choice of keyword research tool ultimately depends on your needs and budget. Each tool has its own unique features and functionalities, and it's important to take the time to evaluate which one will best suit your specific needs. Some of the tools have a free version and a paid version with more functionalities, so you might want to start with the free version to see if it meets your needs before investing in a paid subscription.

It's also worth experimenting with a few different tools to see which one you find the most user-friendly and easy to use. Each tool may have a slightly different interface and navigation, so it can take a bit of time to get used to it. However, taking the time to find the right tool for you is worth it in the long run as it can save you a lot of time and help you make better decisions when it comes to your keyword research.

It's also important to remember that keyword research is just one part of the overall SEO process, it should be coupled with creating valuable and quality content for your audience. With proper keyword research and implementation, you'll be able to reach your target audience more effectively, and ultimately be more successful in your digital marketing efforts. The goal should always be to create content that is useful, engaging and relevant to your audience.

Click here to find out about paid keyword planner tools!